How do Movies Earn From the OTT Platform 2020?

Nowadays, a big screen movies were releasing on OTT Platform, but how the movies earn from the OTT Platform?

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How do Movies earn From the OTT Platform?

Before knowing how the movies earn from the OTT Platform, we should know about what is OTT and What are the Advantages and Disadvantages of OTT.

What is OTT?

OTT stands for Over the Top where Any type of Audio, Video, or Media type on Content on the Internet or Digital Platform can be watch at anywhere and anytime. To use this a user must be connected with the internet. OTT is the platform where different types of content can be seen on the same platform. Nowadays there are many OTT Service Provider and OTT Applications, they are:

Netflix

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Amazon Prime Video

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Hotstar

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ZEE 5

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ALT Balaji

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Ullu

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Hoi Choi

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Eros Now

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Where different type of content can be seen. For example: Movies, Web-series, TV Program, Songs etc.

Advantages of OTT

  • OTT is the platform where different types of content can be seen.
  • It is easy to use.
  • On OTT Platform, any type of content can be seen on anytime and anywhere,
  • At the Low Price, it provides lots of content.

Disadvantages of OTT

  • You can’t watch the same content on different OTT Platforms. Suppose, you’re watching content on Netflix you can’t watch it on Amazon Prime Video.
  • You have to Download the different applications and have to buy subscription differently.

How do Movies earn From the OTT Platform?

Earlier These platforms used to release the Web Series, nowadays Hollywood Movies are being released by the OTT Platform. Let’s see the normal movies how they earn on the Internet, Cinema hall. Theatre. They earn About 60% – 70% Revenue from the Cinema Hall which a person buys the ticket to watch movies. Remaining 40% is earned from the Satellite like Television where the movies are broadcast. Television Channels Pay them for broadcasting. This way a movie earns. Nowadays due to COVID-19, The theatres and cinema hall are closed until the pandemic end. Movies were not realizing nowadays. The movies were released on the OTT Platform, like Hotstar, ZEE5, Netflix, etc. how do they earn?  These platforms like ZEE5, Hotstar pays the fixed amount to the movie or Film Maker. Suppose a movie is created at a budget of 20-30 million, that movies average earn is 30-50 Million. The OTT Platform pays that much money to Movies or Film Maker. Film Maker doesn’t care whether the movies go hit or flop. They have already paid for their movie. For those movies who earn around 100 crore or 200 crores, they can’t afford the OTT Platform and they don’t earn interest on these platforms. The Medium Budget film or who are scared of their movie will go flop and don’t want to take a risk or A newsmaker who charged less for their movie They Released their movie on the OTT Platform. This way The Movies earn from the OTT Platform.

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After Releasing a movie on these platforms, They separated the percentage for Satellite Broadcaster Like Televisions and many other ways to earn. By this Method, Moviemaker won’t care about it. Movie Maker already sold its movie to OTT Platform or Television, whether the movies go for Flop or Hit. They got their Fixed Amount.

I hope you guys know how the movies earn from Theater, cinema hall, and from the OTT Platform. Are they earn Profit or Loss. If the movies are created on Low Budget obviously they earn a profit. At the beginning we told you, a You can’t watch the same content on different these platforms. Suppose, you’re watching content on Netflix you can’t watch it on Amazon Prime Video. In these ways movie earn from these platforms. They have particular contracts for their own Platforms.

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